Cake Club
Our Story
One Mission:
To Make Life Sweeter!
The Cake Club Conception
At Cake Club, we've always said that life's too short for bad cake - and this heartfelt belief was where our story began.
Meet Marco (Founder of Cake Club)
Marco has been working in independent bars and coffee shops ever since his teen years. He loves it -- making coffees, chatting with customers, building the community, and making people happy. Over the course of his time in hospitality he found amazing options for coffee beans, milk alternatives, even cleaning supplies - but the cake never quite hit the mark.
Either it was too pricey, making it unaffordable for smaller coffeeshops, or it was the same boring cake that was available in all of the large chains. And if it wasn't either of these, it was simply...meh. And 'meh' cake doesn't keep customers coming back.
He wanted the best in baking to help bring his mission to life, so he brought in his cousin Will -- an experienced and talented chef who'd worked in Michelin restaurants across the UK.
The Birth of Cake Club
Working closely with Marco, Will developed the first sublime range in the Cake Club collection and under the guidance of Marco's dad -- who is also a seasoned baker - Cake Club was born.
Our launch collection paved the way for independent coffee shops to serve top-quality bakes that didn't break the bank. Cakes that would make customers stop, savour, and smile.
From Humble Beginnings
We started small - working out of a shared kitchen in Battersea. Will in the kitchen baking up a storm, and Marco managing customer service and logistics, while personally delivering cakes across London and beyond.
Word spread, and Cake Club soon outgrew its humble beginnings, moving to rented space at a bakery on the outskirts of London. We're now searching for the perfect spot to open a combined bakery and coffeeshop in the city.
A New Chapter, Same Sweet Mission
As Cake Club grew, Lize came on board -- an experienced pastry chef and food designer who's worked 5-star hotels and Michelin restaurants. Lize helped to develop and expand the Cake Club range that you see now.
A year on, Marco and the Cake Club team continue to stay true to their mission:
To make delicious, high-quality cakes accessible to independent coffee shops across the UK.
Because at Cake Club, we're not just about cake -- we're about making life sweeter, one slice at a time.
Marco
Nicci
Sam
Lizzie
At Cake Club
We're Leading a Sweet Rebellion...
...against the average coffee shop experience! Why? Because we get it. Running an independent coffee shop means you have a lot to juggle. Perhaps you don’t have the space and time to bake your own goods but still want to offer a delicious, artisanal range that’s different to the run of the mill products found in every other coffee shop out there.
More than ever, going out for coffee and cake is a real treat, and one that shouldn’t be underestimated. Yet plenty of places still offer average cake, limited choices and a mediocre experience!
As a family-run business, that’s wildly passionate about good food and getting the best out of life, we’re here to help you make sure this never happens to your customers.
We Provide:
Next Day Delivery Options
so you always have the freshest cake
Flexible Order Volumes
because every business is different
Constant Innovation
so you can provide your customers with an amazing array of on-trend choice
The Most Delicious Cakes
your customers will want to tell everyone they know about them
Cake Club?
We’re a small but perfectly formed team who’ve worked with bakes and cakes for (what feels like) ever. We’re coffee lovers, but we love our lattes even more with cake on the side! We created Cake Club because our favourite hobby is popping into coffee shops, and we’ve had our fill of average cake.
We wanted to use our creativity and top-notch baking skills to create sublime cake that really hits the sweet spot – giving coffee shops more choice and bringing more joy to your customers.
Alongside our in-house bakery, we work with carefully chosen partners to be able to offer you the best in variety, quality and value.
Join our club and we promise never to serve up anything mediocre!
